Updates November 2022

Email clicks heatmap

What are your visitors clicking on? Do you know what links are the most clicked ones in a newsletter?

Now you can easily find out and see for every newsletter your send:

Active visitors statistics

Under Reports > Users you have a new report showing you number of users who are identified and active in a certain day. Use this information for:

  • be more pushy to collect email addresses (if % of identified visitors is too small)
  • collect more webpush notifications subscribers
  • collect phone numbers and retarget them through SMS campaigns
  • users identified but not subscribed to newsletter? find out why with a poll and improve your marketing campaigns.

Manual 1 to 1 emails

This came as a need to send emails to users who are complaining they didn’t receive it. Most of the times related to coupon and voucher campaigns, but you can use them for any type of email campaign.

You first need to preview how the content looks like for that user and then you can click send. Email will go out like it was triggered by an event or was sent along with the rest of the batch.

Note that this is different than [TEST] email where you send yourself an email using data for a real recipient.

Small things worth mentioned

Maybe the most important thing we did recently is fixing an issue we didn’t observe for the last 2 months and it was affecting total value of assisted conversions.

  • 3 consecutive unsuccessful logins will force you to wait until trying to log in back. This was added to improve security on your accounts.
  • We started accepting upload of webp images in our campaigns.
  • All merchandiser campaigns were converted to content campaigns and you can’t create new ones. Old ones are still available for checking reports.

Updates September 2022

This time is one of our biggest upgrades. It was done over the past months and with a big impact on accounts.

Automations

Automations represent a sequence of actions that happen after a recipient takes a specific action.

Types of triggers:

Automations can be triggered be any set of events (even conditioned using detailed attributes)

Also you can stop automations with stop triggers. Those events will stop the subsequent actions for a recipient.

Types of actions:

  • send an email
  • send a SMS message
  • send a Webpush notification
  • add or remove recipient tags
  • update recipient attributes

Recipients Lists

Recipient lists are groups of recipients under a specific topic. Every account has a main list called “Newsletter”. This is the default list used in:

  • campaign segmentation
  • destination for newly collected recipients
  • default reporting regarding list updates

You can always create different lists and subscribe recipients to them for various other use cases. For example create new list for:

  • offline events
  • blackfriday campaigns
  • customers joining from partner websites

Read more about lists

Updates August 2022

Onsite segmentation based on any user attribute

This is a huge improvement and makes it a big differentiator from our competitors. You can conditionally display onsite campaigns based on ANY (yes, absolutely any) user attributes. What does it mean:

Until now you had access of about 60 conditions we were having access on the client side. For example you could display a campaign based: on UTM attributes, page URL, number of page views, # of items added to cart and so on.

But you could not display a message based on:

  • gender
  • subscription to specific list
  • first purchase date
  • total value of purchases
  • … other attributes that were available for outgoing campaigns (email, sms, webpush).

Now you can and to give you some ideas, here are some best use cases:

  • display a special offer to either males or females
  • collect more interests using tags when you know total values of past purchases
  • display discount for returning customers
  • give free shipping to people who did not purchase in the last 3 months

Note: to enable this feature on your account you must have a premium plan and contact your account manager.

Push blast are merged into other campaigns

Push blast was identical to newsletters, but you would find it separated in the menu and automated selected all push subscribers. The same thing could be achieved through a newsletter, so this was duplicate feature.

All campaign types can use any of the existing outgoing messaging channels: email, sms and webpush

In order to maintain product logic, we’re completely moving those under existing newsletters and recurring campaigns that you already know. You can add segmentation, add messaging limits and all existing features of those campaigns.

This helps us maintain a cleaner product, instead of managing the same objective through different features.

User segmentation. Easier to user

Added: Preview for user attribute values.

User attributes can have various values. Even common attributes like country or gender can be very different. And it’s hard to extract those when you create a segment and don’t know what values you can use.

Now you just click the icon next to the input field to see a preview of the values.

Added new operator: IS ANY OF

Before: if you wanted an attribute to be from within a list, you had to use the OR operator.

After: use “is any of” and enter all values in a single field and we’ll do the rest.

Automated added ALT tags for product images

Deliverability is important. So we made a small change that get’s added to the total deliverability score for your email campaigns.

All product images are getting now an alt html tag, so you get a higher score. No action needed on your side, just use our recommender engine inside your email templates.

Automated screenshots of email templates from your gallery.

Visuals are powerful. So instead of trying to remember what design is behind a specific design, we’re showing you the preview in a full-page screenshot.

Easily decide which email template to use when designing a new email. Our quick previews are generated after each update of the template.

Updates July 2022

Hello everyone,

Here are our updates for the last 30 days:

  • Access to the last 12 months account activity: messages sent and onsite activity
  • Push blast campaigns are incorporated in the other campaign types: recurring, newsletter or transactional
  • Content Campaigns: allow for more customization to embed new personalized html
  • Onsite segmentation with JS variables is now possible
  • Dynamic content personalization: use local_date to use translated names for months and day of the weeks
  • Double Opt-In automation, without manually set-up of campaigns

Now let’s go into details:

Last 12 month account activity

Go to Reports > Events and check the Activity Tab:

Push Blast Campaigns retirement

In total since launching Webpush we’ve had a total 563 push campaign running for all our customers. With an average of 6300 subscribers per customer that means a lot of webpush notifications being delivered.

The functionality of sending push was also found under the other campaign types we offer:

  • newsletter (segment customers and send a one-time blast by email/push/sms)
  • recurring (same as newsletter, but the delivery happens repetitively automatically)
  • transactional (triggered by user events)

Do simplify things and improve UX (part of current year scope) we ditched the push blast campaigns. For all customers using this in the past, the same results can be achieved by using either newsletter or recurring campaigns.

Content Campaigns improvements

Content campaigns are here to stay. You can personalize website content in a waterfall style, using conditions and content (html, product recommendations or javascript).

We’ve added more options to customize content and you can now prepend, append, insert after, insert before or replace entire content of the selector.

When there is no selector, content will be embedded at the bottom of the page.

How customers use this campaign:

  • Step1 You have a subscription form to collect new email addresses for not-identified users
  • Step2 You display a custom message or product recommendations and reuse that space for already subscribed users.

Onsite segmentation with JS variables

While we had the option to set custom variables using internal SDK, now you can use whatever variables already exist in the global space.

Most useful for CMS platforms who are already exposing their own global objects: Shopify, Magento, Bigcommerce just to name a few.

Dynamic content personalization with local_date

English is the most used language in the IT world. But your customers are not all english speakers. Now you can use dynamic tags and modifiers to write current day of the week or month name in french, spanish, italian or whatever language you’re looking for.

Examples:

Aujourd'hui est **|date.now|local_date('EEE', 'fr')|** et le nom du mois **|date.now|local_date('MMMM', 'fr')|**

Will turn into: Aujourd’hui est lundi et le nom du mois juillet.

Double Opt In for new subscribers

Being compliant with GDPR is now easier than it was before. Instead of manually creating campaigns to confirm subscriptions and set up custom events, this can be done with a single click:

Go to Users > Optin and enable Double Opt in. Automatically you will get:

  • all new subscribers coming with True subscription attributes that are not confirmed will receive a subscription confirmation email
  • a standard Please confirm your email campaign is created and you just need to customize the texts.
  • this works for site events, API’s as well as user import from CSV or manual upload.

Updates June 2022

Here we go with updates for the past month. There were many things improved, but also new ones added. Here’s a list of the most important:

Revenue Reports

Starting end of May we are calculating automatically daily revenues per campaign type and channel.

So you can now see how much money we brought you from newsletters on a daily basis or how much push notifications generated.

To view the report go to Reports / Revenue

Revenue reports marketing automation

Confirmation message when deleting gallery templates

Until now you could delete gallery templates from your private design gallery with a simple click. If there was some campaign using that template it broke the visual editor. Now it’s safe to click delete because you will be notified with a message like below:

Onsite campaigns now support IFRAME messages

If you build a custom onsite campaign you might need to embed an iframe (for example custom designs, or data collectors hosted on your servers).

You can read more or send the link to your developer:

Understand our PIXEL js

We have created 2 demo shops that you can play around to understand actions taken by our integration pixel. Mostly used by agencies, also helpful for any customer to get a clear view of events and data transferred to our system

See the DEMO shops

Update May 2022

Updated dashboard:

Part of a bigger effort to improve UX on our dashboard, here’s the new dashboard focused on metrics and call to actions.

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Feedback widget


Whenever you find something not working right, or you have an idea or suggestion for use, please use the feedback widget.You can also add a screenshot or record a video from the page you are on.

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Teasers for interaction campaigns.


 If you want to provide users a reason to click your campaign, you can use now teasers. Those design elements show up on every page according to campaign conditions and display the campaign on click.This feature is completely new, part of the visual builders improvements.

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Timer countdown inside email editor.

While you could have email countdown added to emails until now as well, but manually, now we’ve added this section to our default email galleries.

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